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MsS Headshot

FOUNDER

Mangudi "MsS" Subramaniam

Principal Consultant & Owner, MarkerIT

Technology Engineering Consultant, Congruent Infotech

I sit on the client side of the table. Presales, solution consulting and client engagement for enterprise technology programmes — since 1983.

AI-accelerated delivery. Human-grade judgment. Since 1983, knowing the difference.

100%

Key client retention, with 250% account growth

~43

Years in enterprise technology, from September 1983

5

Regions delivered in - US, Europe, MENA, Singapore, India

12+

Banks and financial institutions rolled out to across MENA and India

Every seat at the table

I started in 1983 in Chennai, writing financial accounting, costing and share accounting systems — the kind of work where a wrong number is visible immediately. Twelve years later I was in Silicon Valley, first as a DBA migrating three thousand production databases for a telecom carrier, then architecting reverse logistics and order fulfilment for Hewlett-Packard across the Americas, Europe and Latin America.

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In between I built things that had to be sold: a California division from nothing to $1.2 million in three years, an India development centre from zero past two hundred people, a data warehousing practice that grew fivefold in three. And I ran presales for an enterprise software services division, reporting to its CEO.

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So I have been the vendor and I have been the buyer. I have written the proposal and I have been the client reading it, knowing exactly which paragraph was doing the work. That is the seat I choose now — the one in front of the client, where the question is what should be done rather than how to staff it.

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MarkerIT has been the vehicle for that since 2004.

What I do

Four things

Presales and solution consulting. Shaping the pursuit, the solution and the commercial story before the proposal is written. Set up the presales function for an enterprise software services division and ran it reporting to the CEO; secured a first international client in Belgium's publishing and broadcasting sector; opened a first Microsoft Dynamics HR and payroll account in the UAE.

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Client engagement and executive relationship. Holding the relationship above the delivery line — the conversation the delivery manager cannot have. 100% retention across multinational accounts in two separate periods, with 250% growth on those accounts.

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Independent programme review. A written verdict on what is actually wrong with a programme, from someone who is not running it and will not bid to fix it. Recovered a derailed sales-and-marketing rollout for a multinational financial-services conglomerate; lifted profitability fifteen per cent by closing non-profitable projects.

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Sounding board to owners and founders. The conversation a principal cannot have inside their own company.

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How I work

Three principles, and one habit

Holistic, high-calibre, honourable. In practice that means the finding goes in the report even when it ends the engagement.

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No stake in the recommendation. If a review concludes that a vendor should be replaced or a programme stopped, MarkerIT will not be bidding for what follows.

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Priced as engagements, not as a headcount line. Scope and fee agreed in writing before work starts. That is how MarkerIT has operated since 2004.

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The Habit: Management by walking around, with the go-and-see principle borrowed from the Toyota Production System.

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SELECTED ENGAGEMENTS

Notable delivery highlights

GLOBAL NOT-FOR-PROFIT - 80+ countries

Cloud Migration / Transformation -  2022-24

Standardized enterprise platforms onto hybrid cloud architectures, unifying IAM, security, and digital event workflows.

FORTUNE 50 - SUPPLY CHAIN

Capacity Optimization and Asset Loading (COAL) - 2018-2021

Architect, design, develop, and rollout a forward-looking, demand-sensed, multi-echelon framework with a intuitive UI to optimize production scheduling across the planning horizon

FORTUNE 50 - SUPPLY CHAIN

Safety Stock & Inventory Optimization - 2018

Designed the SSIO framework for the global supply chain organization of a Fortune 50 multinational.

RENEWABLE ENERGY - US

Drive & Power Platform Enhancements - 2020

Offshore development support for proprietary Drive/Power Platforms and Salesforce-based Field Service Management.

DATA GOVERNANCE - SINGAPORE

Product Startup - Choice Engine - DM Framework - 2013

RFC 1738-based data lineage framework with naming/metadata scheme, audit trail, and manifest-style version management.

OFFSHORE SCALING - CONGRUENT

California Division, Built from Scratch = 1995-2004

Grew a new division to $1.2M annual revenue at 50% YoY growth, then captured $500K in savings through offshoring within 18 months.

PRESALES - ACCEL FRONTLINE

Setup Presales function - 2012

Setup and headed the presales function for an enterprise software services division, reporting to the CEO

HEALTHCARE - US STARTUP

Intelligent Patient Experience Platform - 2013-2014

Standardized, customizable platform predicting care outcomes with proprietary algorithms; built on Hadoop, Couchbase, RedShift, and .NET.

PRESALES - BELGIUM

First International WCM Client - 2008

Keystone presales support that secured the first WCM client from Belgium's publishing and broadcasting industry.

US RETIREMENT - CONGRUENT SOLUTIONS

Regulated Operations - 2009-2010

Headed the division running 401(k) plan processing; internal errors down 50% year over year, quality ratings up 20%, efficiency up 40%.

REVERSE LOGISTICS - HP, SILICON VALLEY

EARL Platform Re-Architecture - 1998-2002

Re-engineered HP's multi-tiered reverse logistics architecture (Java/XML, SAP R/3), stabilizing performance and eliminating chronic system issues.

TELECOM - PACIFIC BELL

3,000+ Database Migration - 1996

Migrated a major carrier's production databases from Ingres 5.0/Unix 5.3.2 to Ingres 6.4/Unix SVR4 with zero disruption to operations.

BEYOND THE DELIVERY SEAT

Advisory & sounding board roles

SunSmart Global
​Advisor

Herbie.AI — Conversational AI Redefined

​Advisor.

Professional experience

The full documented arc, reverse chronological. Many periods below overlap deliberately — parallel-engagement patterns that run even today.

2014 - Present

Technology Engineering Consultant

Congruent Infotech, Chennai, India

  • Global hybrid cloud transformation and identity/security governance across 80 countries for a premier multinational.

  • Directed multi-system RPA and Microsoft Power Automate workflows for a global signage corporation.

  • Architected an AI-led Centre of Excellence for GTM strategy and rapid PoC execution.

  • Architected the COAL capacity-optimization platform and RRPS compliance portal for 3M's Fortune 50 supply chain and research operations.

2004 – Present

Principal Consultant & Owner

MarkerIT — Global Enterprise Consulting, US / EU / SG / IN

  • Engineering delivery lead for a 300+ member team deploying a configurable enterprise CRM (Aditya Birla Group).

  • Lead for roll-out of Conversational AI (voice chatbots) solutions for 12+ banks and financial services organizations in the Middle East and India.​

  • Built a Data Warehousing & BI practice from scratch — 5-fold revenue increase within 3 years.

  • Designed the Data Management and Governance Framework for a Singapore-based Choice Engine start-up
  • Built an Intelligent Patient Experience Platform for a US-based healthcare start-up.
     

2002 – 2004

Chief Information Officer

Rx Solutions (P) Ltd — India Development Center of Congruent Software Solutions Inc.

​Recruited, developed, and led a 60+ person technical team. Full authority over network infrastructure, application systems, and database administration for the offshore center; grew it into a streamlined, cost-effective independent business unit.

2003 – 2004

Technology Architect

Sanmar Group, Chennai — DW/BI Reporting

​Data modeling and SAP R/3-to-data-mart extraction for Sanmar's sales and executive dashboard reporting; trained the in-house team on Hyperion Brio and BEX.

1995 – 2004

Director, Strategic Consulting

Congruent Software Solutions Inc.

​Built and scaled the California division from scratch to $1.2M annual revenue at 50% YoY growth; captured $500K in cost savings through offshoring within 18 months. Secured and managed multinational corporate relationships at a 100% retention ratio — the origin of the retention track record that continues today.

1996 – 2003

Consultant / Technology Architect

Hewlett-Packard, Silicon Valley, CA

​Designed and re-engineered HP's Enterprise Architecture for Reverse Logistics (EARL) — a multi-tiered Java/XML platform integrating SAP R/3, replacing the legacy CSAR system and stabilizing a chronically unstable environment. Built HP's Order Fulfillment Data Mart, later migrated to SAP BW.

Program Manager for HP's global Order Fulfillment Data Mart across the Americas, Europe, and Latin America.

1996

Ingres DBA

Pacific Bell, San Ramon, CA

​Migrated 3,000+ production databases from Unix 5.3.2/Ingres 5.0 to Unix SVR4/Ingres 6.4 for a major US telecom carrier.

1995 – 1996

Ingres Analyst

County of Santa Clara, CA

​Designed and implemented a case-tracking system serving 200+ users for the county's Social Services Agency.

1983 – 1995

Programmer → Analyst → DBA → Manager

Sam Consultancy, Shriram Group, Sanmar Group & Chemicals & Plastics India Ltd., Chennai

​​Twelve years advancing from entry-level programmer to database administrator and manager, delivering financial accounting, payroll, share accounting, inventory control, and manufacturing costing systems across multiple Indian  companies.

Where the work has been

Sectors. Fortune 50 manufacturing and supply chain · banking and financial services · US retirement and defined-contribution · telecommunications · healthcare · retail and distribution · publishing and broadcasting · international not-for-profit · government and academia.

Geographies. United States, Europe, Singapore, the UAE and India, with project work in Indonesia, Malaysia and Belgium.

Domains. Enterprise supply chain planning and optimisation · order fulfilment and reverse logistics · data warehousing, BI and data governance · ERP and enterprise CRM · hybrid cloud and identity governance · conversational AI in banking.

 

PROFESSIONAL REFERENCES

What colleagues and partners say

"…has a wonderful personal touch… a valuable person to work with as a business partner… highly recommended!"

Ariel Spivak — Google

"…an excellent people person… exposure to western management style gives him a well-rounded approach… an essential skill set… quite difficult to find."

Mani Krishnamurthy — Congruent (related)

“[MsS] is a seasoned professional with a good blend of technical and commercial acumen… He can handle pressure situations very well.”

Harihara Subramaniam — Fractional CAIO and AI Advisor

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